One of the most critical elements in customer experience (CX) management is hearing your customers’ voice at the right time and through the right channel. Collecting feedback via QR codes offers businesses significant advantages in terms of both speed and accessibility.
Why Collect Feedback via QR Codes?
📲 Easy access: Customers can reach the feedback form in seconds using just their phone camera.
🏪 Physical-digital bridge: Feedback can be collected at touchpoints such as restaurants, stores, bank branches, or hotels, capturing experiences in real-time.
⚡ Instant insights: Feedback provided while the experience is fresh delivers the most accurate data for CX measurement.
💡 Customer acquisition: QR codes allow you to collect contact information and initiate engagement with potential customers.
Contribution to Your CX Strategy
QR code feedback enables you to hear not only from customers who made a purchase but also from visitors who didn’t. This way:
- Hidden customer experiences become visible,
- Reasons for not purchasing are uncovered,
- CX improvements can be implemented faster,
- Satisfaction and loyalty increase.
Smart QR Codes with Wiseback
Wiseback offers businesses advanced features such as instant smart QR code generation, automated QR code creation, easy printing for labels, customized touchpoint codes, and repeat participation control. This makes your customer experience management process significantly more powerful.
👉 Include QR code feedback collection in your strategy to capture the voice of all your customers — whether they have purchased or not — at every step of their journey.
