personalisation-cx

Why Does Personalised Customer Experience Matter?

Today we are going to talk about one of the most prominent areas of today’s experience world: Personalized customer experience. Imagine, you need a product or service, and as a result of your research, you enter a website or an application and you feel as if they know you very well. Products that are in
-> Continue reading Why Does Personalised Customer Experience Matter?

Image By freepik

The Evolution of CX from Past to Present

The Evolution of CX from Past to Present Customer Experience (CX) has changed step by step from past to present, both conceptually and in terms of the feedback channels used for customer experience management, and with the development of technology (especially with the developments in the field of artificial intelligence) and also with the formation
-> Continue reading The Evolution of CX from Past to Present

cx-case-studies-2023-2024

Three Inspiring Customer Experience Success Stories from 2023

As we bid farewell to 2023, businesses are continuing to set their goals for 2024. In the upcoming year, companies dedicated to delivering excellent customer experiences will continue developing new projects to hear and better understand their customers across all touchpoints. In this piece, we share three customer experience stories from 2023 that may inspire
-> Continue reading Three Inspiring Customer Experience Success Stories from 2023

ai-open-ended-analysis

Decoding the Complexity of Open-Ended Customer Feedback: AI’s Role and the Unresolved Challenges

Understanding customer sentiments and opinions is a cornerstone of successful business strategies. In today’s digital age, companies amass an abundance of customer feedback, with open-ended comments becoming increasingly prevalent. However, interpreting and deriving actionable insights from these comments remain a perplexing challenge for most businesses, despite the integration of artificial intelligence (AI) into their analytical
-> Continue reading Decoding the Complexity of Open-Ended Customer Feedback: AI’s Role and the Unresolved Challenges

cx-challenges-2024

The Key Challenges for CX leaders in 2024

In today’s rapidly evolving business landscape, the role of Customer Experience (CX) leaders has become pivotal in steering organizations towards success. The year 2024 brings forth a tapestry of challenges and opportunities, demanding CX leaders to navigate through a dynamic interplay of technological advancements, data ethics, employee engagement, and shifting consumer behavior. This landscape demands
-> Continue reading The Key Challenges for CX leaders in 2024

cx-proactive-reactive

A Strategic Approach: Proactive vs Reactive CX Management

In today’s highly competitive business landscape, customer experience (CX) has become a critical differentiator for companies. The way organizations manage their CX can either make or break their success. In this blog post, we will explore the concepts of proactive and reactive CX management, highlighting the importance of a proactive approach in delivering exceptional customer
-> Continue reading A Strategic Approach: Proactive vs Reactive CX Management

iksv-case-study-audience-experience

Case Study: İKSV & Audience Experience

Istanbul Foundation for Culture and Arts (İKSV) managed to achieve its goal of providing a perfect audience experience within a few months with the feedback it collected while measuring all events organized with the Audience Experience project, which started in 2022, at every stage with Wiseback. İKSV Marketing and Audience Experience Director Atasun Kaşbaş brought
-> Continue reading Case Study: İKSV & Audience Experience

wiseback-iga-istanbul-airport-case-study

Case Study: The Success Story of Passenger Experience at iGA Istanbul Airport

iGA Istanbul Airport, which has the largest terminal in the world and serves in the main terminal building of 1 million 400 thousand square meters under one roof, stands out by hosting 70 million passengers. Measuring and managing passenger experience across such a large area was a challenge in itself. iGA Istanbul Airport partnered with
-> Continue reading Case Study: The Success Story of Passenger Experience at iGA Istanbul Airport

wiseback-cx-maturity

Do you know your company’s CX maturity level?

Determine your business’s CX maturity level with the four-level approach. The importance of customer experience is emphasized at every level of the business, from senior management presentations to department meetings. While your business expresses that it attaches importance to customer experience at every opportunity, your goal is to provide a seamless experience with employees who
-> Continue reading Do you know your company’s CX maturity level?

nps-roi

Guide: How to Calculate Return on Investment in Customer Experience?

Customer experience has been among the hottest topics in boardrooms in recent years. C-level managers, especially CXO and CMO, create investment plans to ensure customer-oriented growth. Managers responsible for the customer experience (CX) program need to convince the CEO and CFO about the return on investment (ROI) in order to receive a budget. Although many
-> Continue reading Guide: How to Calculate Return on Investment in Customer Experience?

flormar-case-study

Case Study: Flormar – Breaking Records with NPS Score and Flawless Customer Experience

Flormar caters to its customers’ cosmetic needs with its 136 stores spread across all corners of Turkey. The beauty experts in its stores aim to provide customers with the most suitable products through free makeup applications. Commencing its Customer Experience measurement and management project with Wiseback in 2019, Flormar achieved its all-time best NPS results
-> Continue reading Case Study: Flormar – Breaking Records with NPS Score and Flawless Customer Experience

deneyim-anket-tasarim

What should be considered when designing an experience survey?

Brands must listen to and understand their customers on the path to delivering flawless customer experiences. Experience surveys stand at the forefront of methods used to measure customer experience. Experience surveys serve as the entry point to gauge and work towards providing an impeccable experience for users of a product or service. Businesses utilizing the
-> Continue reading What should be considered when designing an experience survey?

mobile-sdk-wiseback

Gather Feedback from Your App Using Wiseback Mobile SDK

In today’s business landscape, mobile applications take center stage in the customer experience offered by many companies. To measure customer experience through your mobile application, which allows you to be as close to your customers as a push notification, the fastest and most practical approach is through using a mobile SDK. A Mobile SDK (Software
-> Continue reading Gather Feedback from Your App Using Wiseback Mobile SDK

shopping-woman

How to increase customer feedbacks?

You can only get comments that will add value to your business by collecting customer feedbacks. You can get critical information from your customers to help you improve your product or service. Many studies show that customers are not willing to leave feedback. Customers need motivation to leave feedback. How can you motivate your customers?
-> Continue reading How to increase customer feedbacks?

shopping-mall

Customer feedback is more important than ever

Is customer feedback important to you? Customers who step into your store and users who visit your website have a different customer experience at every point they touch your brand. As a result of the sum of all the experiences your customer has with your brand, a story is created that will tell others about
-> Continue reading Customer feedback is more important than ever