In today’s business landscape, mobile applications take center stage in the customer experience offered by many companies. To measure customer experience through your mobile application, which allows you to be as close to your customers as a push notification, the fastest and most practical approach is through using a mobile SDK.
A Mobile SDK (Software Development Kit) is a tool used for developing and customizing mobile applications. With a mobile SDK, you can directly present surveys within your mobile application. Once integrated into your app, you can manage all surveys dynamically through the SDK. With the help of a Mobile SDK, you can create survey structures and offer experience surveys to your customers without needing developer support.
Get Acquainted with Wiseback Mobile SDK
Utilizing the Wiseback Mobile SDK developed for iOS and Android, you can trigger surveys based on events. For instance, you can display an NPS question to customers who have completed their order and reached the confirmation page.
Manage All Event-Based Surveys
You’ll dynamically manage Wiseback surveys triggered by user actions within the application. Utilizing all actions within your mobile app, such as logging in, placing an order, creating a support ticket, or ending a chatbot session, enables survey triggers.
Set rules for re-engagement and display
Rules such as not showing the same survey to a customer who has responded to it within a designated period (e.g., 30 days) or not displaying a survey again to customers who have seen it but not participated can be dynamically adjusted. These rules can be established on an event basis or as general rules.
Conduct A/B Testing
You can designate surveys associated with each user action for A/B testing. For instance, for an action-related survey, you can show the A survey to half of your customers and the B survey to the other half. For example, you can measure NPS in Group A and use the CSAT metric in Group B.
Adjust Display Intensity
If your application experiences high traffic, you might want to reduce survey displays during specific periods. This can easily be done through the Wiseback SDK management screen. You can set survey forms to be displayed with a delay after an event occurs and to automatically close after a response.
To learn more and get acquainted with Wiseback SDK, contact us.