NPS, which is accepted in the US and European countries and included in customer experience processes as a standard method, has recently become widespread in Turkey. Companies with foreign partners and corporate structures operating in Turkey started to measure NPS.
While companies abroad regularly announce their NPS results, in Turkey Turkcell regularly announces NPS as Net Promoter Score along with its financial results. Turkcell, which makes sectoral comparisons without announcing the names of its competitors, also shares Vodafone and Türk Telekom’s NPS scores with the public.
Turkcell announced competitors’ recommendation scores
In the press release announcing Turkcell’s Q3 2018 financial results, the following statements were included in the section titled ‘Turkey recommends Turkcell’:
Turkcell’s customer scores also increased in the last quarter. According to the report, which is known as Net Promoter Score, the score of customers recommending a brand, Turkcell is widening its point gap with its competitors. Accordingly, Turkcell’s recommendation score increased to 26, while the point difference between Turkcell and its closest competitor increased to 14 points and the point difference between Turkcell and its other competitor increased to 24 points.
While Turkcell announced its NPS score as +26, its closest competitor, Vodafone Turkey, has an NPS of +12, while its other competitor, Türk Telekom, has an NPS of +2.
Wiseback enables businesses to measure NPS quickly and easily. You can start measuring NPS by adding the NPS component to the Wiseback form creator.
